The Prince Dotun Oyelade-led Broadcasting Corporation of Oyo State (BCOS) has signed a multi-million naira partnership deal with a leading travel agency in Nigeria, Absolute Success Travels Limited, popularly known as UfitFly.
The details of the mutual deal stipulate that the State owned multi-channel media outfit which comprises of BCOS TV, Oluyole FM, Oke Ogun FM and Ajilete FM will promote the products of the travel agency in return for a good number of all-expenses paid trips for BCOS staff who in turn will bring in current and archival broadcast information from all parts of the world.
Signing the deal on behalf of BCOS TV, the Corporation’s Executive Chairman Prince Dotun Oyelade said the partnership deal has confirmed the upward ranking of the Station as the destination for advertisers and smart businessmen.
Since the appointment of Prince Oyelade as the station’s helmsman by Governor Seyi Makinde, BCOS has been re-branding and repackaging its programme contents with a view to regaining its former position as the leading media station in the South West.
And these efforts have been yielding desired results as the popularity and public rating of the media outfit are on the rise with the radio station climbing to fourth place in the latest monthly Media Premium Survey (MPS) for all radio stations in the state.
Expressing his delight at the new partnership between his travel agency and the BCOS, the Managing Director and Team Leader of UfitFly, Evangelist Ajibola Ogunkeyede said the business deal would allow his agency to reveal its latest travelling packages to residents of the State and beyond.
“We are confident that BCOS, which has the widest reach will offer us the media platform to advertise to a large population of Oyo State residents willing to travel on Social and Religious trips,” Evangelist Ogunkeyede pointed out.
PMParrot gathered that the working relationship will see both UfitFly and BCOS transacting businesses to the tune of eight million naira.
Said our source “BCOS staff members will go to Dubai, Saudi Arabia, Jerusalem and other destinations being toured by UfitFly.”
Packaged by Blessing Donatus
