A brand-rating firm, Top 50 Nigeria, has announced digital services provider, Globacom, as the nation’s Most Popular Brand in its survey for 2022.
The company’s Chief Executive Officer, Taiwo Oluboyede, who announced this, explained that the verdict was the outcome of this year’s survey of Nigerian companies.
He said the “The Most Popular Brand” was an outcome of a top of the mind (TOM) survey where respondents were asked to mention 10 brands that came to their minds or which they could easily recall.
The CEO said this year’s survey had, as respondents, the Chief Marketing Officers and Heads of Corporate Communications of major companies who were not allowed to mention their own brands to avoid prejudice.
Globacom topped the list with 83.8 per cent of respondents (without prompts) mentioning “Glo” or “Globacom” first when asked to list their “10 top of the mind brands”.
“This is the second time that Globacom, a proudly Nigerian brand, will be achieving the status of the Most Popular Brand in the country for the year,” Oluboyede said.
He added: “Brand popularity is the extent to which a brand enjoys recognition and retention in the minds of the people. This is largely measured by the extent to which customers are able to recall or recognise a brand under different conditions.
“The most popular brands are those whose light cannot be hidden under a bushel by reason of their impeccable corporate performance in the business environment. They have surpassed their products and services categories to become a part of everyday life across the land.” Globacom’s performance in the market reconfirmed the rating by Top 50 Brands Nigeria.
The latest report by the Nigerian Communications Commission (NCC) showed that the company added two million new customers in July alone, representing 83 per cent of new telephone users in the country in that month.
Credit: thenationonlineng.net
