Sports betting giant, BetKing has launched its 2022 World Cup campaign with the theme, “FeelitBetOnIt”.
As part of the campaign, BetKing aims to engage and reward customers during the 2022 FIFA World Cup games. This will include an all-expense paid trip for 12 lucky customers and agents as a reward for their consistency.
The 12 lucky winners will include four agents, two online players, two staff and four stakeholders.
Speaking at the event, The Managing Director, KingMakers Nigeria, Gossy Ukanwoke, said: “At BetKing, we’re committed to celebrating the spirit of football and rewarding our customers. The World Cup gives us the opportunity to do just that. We’ve leveraged all touch points to ensure that we provide our customers with unforgettable experiences, through odds and features being rolled out. We aim to bring the thrill and excitement of this exceptional global event to football fans nationwide.”
Betking also unveiled its World Cup campaign advert and radio jingles to be aired in five languages namely Yoruba, Igbo, Hausa, Pidgin English and English.
The campaign advert is focused on celebrating passion and expressive moments from the consumer’s perspective.
Also speaking, Adim Isiakpona, the Chief Operating Officer, said the campaign was to further foster the brand’s relationship with its customers, agents and stakeholders.
He stated “This is an opportunity for the brand to engage directly with our customers, agents, and stakeholders. From now through to December, we have a series of watch parties and roadshows planned to engage customers and give them a taste of that world cup feeling. we urge our customers to partake in the promotions as it promises to be rewarding.”
Head of Brands and Products, Aderemi Tijani, stated that agents and online customers will also be eligible to win a variety of mouth-watering prizes, apart from the 12 lucky winners to Qatar.
“Winners will be announced on a weekly basis, there are lots of smartphones, smart-televisions and cash prizes to be won. “To qualify for all these deals, all you need to do is to place a bet with a minimum of N500. On an accumulator with at least five selections at 1.20 odds per selection; BetKing remains the standard when it comes to sports entertainment,” he said.
Credit: thenationonlineng.net
