Home Special Report Product Distribution: ‘Why We Decided To Partner 7 Up’

Product Distribution: ‘Why We Decided To Partner 7 Up’

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Eat ‘N’ Go Africa has announced that it has partnered with soft drinks manufacturer, 7 Up Bottling Company, to provide refreshing food and beverage experiences for customers across the country.

According to a statement by the company, the partnership, tagged “Confam Collabo” will make SBC’s chain of products, such as Pepsi, 7 Up, Mirinda, Teem, Mountain Dew, Rockstar Energy Drink, Lipton Ice Tea, Supa Komando Energy Drink, H2Oh and Aquafina premium drinking water available to customers across over 175 Eat‘N’Go outlets across Nigeria, starting from Thursday, April 6, 2023.

Commenting on the partnership, the General Manager of Marketing at 7 Up, Segun Ogunleye said the company was excited about the collaboration as two renowned consumer-centric brands were coming together to give Eat’N’Go customers better value and more refreshment flavour choices.

Speaking at the launch, Group Chief Executive Officer of Eat‘N’Go Africa, Patrick McMichael said, “As an organisation, Eat’N’Go is driven by the passion to give customers the best flavour choices and best products, hence, we continuously explore innovative ways to keep improving on our menu offerings.”

Credit: punchng.com

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