The National Orientation Agency (NOA) has received the prestigious Public Information Campaign of the Year Award at the 2026 Advertising Regulatory Council of Nigeria (ARCON) Special Recognition Awards, held on Friday, October 23, 2026, at the Balmoral Event Centre, Ikeja, Lagos State.
The award recognises the agency’s outstanding contributions to public enlightenment, strategic communication, civic education, and the effective dissemination of government policies, programmes and initiatives to Nigerians.
The Director-General of the National Orientation Agency, Mallam Lanre Issa-Onilu, was represented at the ceremony by the Director, Communication and Media, Bala Musa, who received the award on his behalf.
The colorful ceremony brought together leading public and private sector organisations, advertising professionals, corporate executives, and other key stakeholders in Nigeria’s advertising and marketing communications industry to celebrate excellence, creativity, innovation, and outstanding performance.
Other awards presented at the event included Excellence in Consumer Response Management, Excellence in Sponsorship Marketing, and Brand Reinvention and Innovation, alongside recognitions across several sectors, including food and beverages, aviation, banking and insurance, computers and electronics, e-commerce, real estate, personal care, entertainment, medical and pharmaceuticals, education, telecommunications, hospitality, and other industries.
Reacting to the recognition, the Director-General, Mallam Lanre Issa-Onilu, described the award as a significant endorsement of the Agency’s renewed commitment to innovative public communication, national value reorientation, and citizen engagement.
He noted that the recognition underscores the importance of effective public information campaigns in promoting national development, strengthening public trust, encouraging responsible citizenship, and bridging the communication gap between government and the governed.
The Director-General further emphasised that the Agency’s ongoing efforts to deepen public understanding of government policies, promote the National Values Charter, strengthen national unity, and encourage positive behavioral change remain central to its mandate.
He dedicated the award to the management and staff of the agency across the country, particularly those working at the grassroots, whose commitment and professionalism continue to strengthen the agency’s visibility and impact.
Issa-Onilu expressed appreciation to ARCON for recognising the strategic role of public sector communication in national development, noting that the award would further motivate the agency to deploy innovative, inclusive, and citizen-centered communication approaches.
He reaffirmed NOA’s commitment to leveraging its nationwide operational structure, traditional and digital media platforms, and strategic partnerships to promote informed citizenship, national cohesion, and sustainable behavioral change.
The award represents another milestone in the agency’s ongoing efforts to reposition public orientation as a critical instrument for national transformation and reinforces NOA’s determination to deliver impactful public information campaigns that resonate with Nigerians across all segments of society.
Packaged by Dare Raji
