In a landmark move to revolutionise the Nigerian alcohol beverage market, Nigerian Breweries has officially launched Goldberg Black, a dark lager, with a relatively higher ABV of 6%, brewed with dark malt and notes of caramel for a distinct taste and aroma.
This unveiling comes as a momentous step, marking the company’s commitment to expanding its reach and catering to the discerning tastes of Nigerian consumers.
Goldberg, a name synonymous with premium quality and rich heritage, is embarking on a strategic journey with the introduction of its iconic dark lager beer to the young Nigerian demographics.
The highly-anticipated launch event took place at Cubana in Ikeja, Lagos, on Friday, September 1st, attracting industry leaders, notable personalities, celebrities, and enthusiastic supporters who witnessed the debut of Goldberg Black lager beer.
Speaking on the brand launch, Portfolio Manager- Mainstream Brands, Nigerian Breweries Plc., Ita Bassey said, “We are excited about Goldberg Black’s entry into the Nigerian market. This is a testament to our commitment to building meaningful connections with consumers.
Beer with a difference
“Goldberg Black not only provides a refreshing option for beer enthusiasts but also contributes to the growth and development of the Nigerian beverage industry.”
Brewed with pride, a commitment to enjoyment, and total respect, Goldberg Black empowers consumers to shape their future while appreciating the richness and significance of their roots.
The choice of Goldberg Black represents an embodiment and celebration of ‘Same Root, New Rhythm.’
Backed by decades of brewing expertise, the crisp and refreshing flavour profile of Goldberg Black captivates the palates of those seeking a refreshing and enjoyable drinking experience.
Credit: thenationonlineng.net
