Winners have emerged in the Coca-Cola Nigeria “Beat the Drop” campaign, a Coke Studio initiative that has rewarded Nigerians with ₦70 million in cash prizes and all-expenses-paid trips to South Africa.
Four participants have won trips to South Africa, while 20 others received N1 million each.
In a statement, Senior Director of Frontline Marketing at Coca-Cola Nigeria, Yusuf Murtala said the initiative, which blends music and rewards, has gained significant momentum and continues to attract participants through weekly raffle draws.
“Congratulations to those that have participated and won so far. We are excited to see lives changing through Coke Studio. We want to encourage Nigerians to keep participating in the promo, as every drink brings them closer to the life-changing opportunity of becoming the next millionaire,” Murtala said.
For many winners, the prizes are more than just financial gains, they represent opportunities to uplift their families and businesses.
Among the standout beneficiaries is Sebastine Momoh from Lagos, who described his excitement upon winning a trip to South Africa.
Another Lagos-based winner, Kehinde Olatunji, beamed with joy as he secured N1 million.
Other winners like Kolawole Modinat, Nkirika Beauty from Port Harcourt, Adereti Babatunde from Ibadan, Chukwuemeka Elizabeth from Delta, and Enubi Audu, who also won a South Africa trip, have shared similar sentiments.
The campaign’s participation process requires consumers to purchase Coca-Cola bottles with special white caps, scan the QR code, and input the code beneath the cap.
This seamless and accessible format has contributed to its widespread success.
Credit: thenationonlineng.net
