In a move described as boosting brand loyalty, Bigi carbonated soft drink (CSD) brand of Rite Foods recently rewarded the winner of its ‘Watch & Win’ promo, Amarachi Chukwuma, with a brand-new car, as well as consolation prizes comprising laptop computers, Bigi products, blenders, printers, and several amazing prizes to other participants, after about 12 weeks of the reward scheme.
Receiving the grand prize at the Silverbird Cinema, in Victoria Island, Lagos, an elated Chukwuma expressed her gratitude to the award-winning brand for connecting with its consumers through a platform that refreshes movie lovers with the taste of its 13 unique variants as they watch their favourite films.
The 26-year-old lawyer from Anambra State, received the key to the brand-new car with over one hundred packs of Bigi drinks, and other Bigi prizes.
The ‘Watch & Win Promo’ flagged off by the Bigi CSD in December 2021, was aimed at encouraging movie and cinema lovers in Silverbird Cinema’s in Lagos and Abuja by offering them rewards for their viewing experiences.
Speaking on the initiative, Rite Foods’ Brand Manager, Boluwatife Adedugbe, stated that through the promo, the Bigi brand created an exciting movie experience for its consumers in a way that has made movie viewing worthwhile, thus demonstrating that it places them at the core of its mission, offering value for money while having delightful moments.
Receiving the car keys, Ms Chukwuma said she was excited when she was told she had won the prize. “Most people were skeptical about it, and today, I am very happy that the Bigi brand lived up to its commitment.
Also, I have heard that Bigi is doing a lot for consumers and intends to do a lot more consumer-centric activities,” even as she pledged to serve as a good ambassador of the brand henceforth.
Credit: thenationonlineng.net
