The group managing director of PS Homes and Properties, Dr. Taiwo Paul Olukunle has said that the recently held AFCON has better shown the strong unifying factor of football to most Nigerians.
He said this is the reason he is leveraging on it to promote his real estate business.
The renowned realtor explained this while signing a popular Ibadan based Yoruba Sport presenter, Babatunde Saheed famously known as Mr. Sport as a brand ambassador of his firm over the weekend.
Olukunle averred that apart from serving as a means of entertainment, football is regarded as a strategic marketing tool that brands can employ to warm themselves into the minds of their loyal fans.
“Interestingly, many brands across the world that recognised these benefits have tapped into football marketing through sponsorship, enabling them to leverage the enthusiasm and loyalty of die-hard football fans to market their products and services.”
The real estate firm that is located at PS homes Court, Adenuga Street, Bodija Ibadan has formerly engaged King Wasiu Ayinde Marshall, King Saheed Osupa and Zubby Michael who are entertainers as their brand ambassadors before veering into sports by signing Mr. Sport, a Cote D’ivoire returnee who’s working with Success FM 105.3 Radio, Ibadan.
“Sports has a spirit that gives joy and happiness, and when we’re talking about the key that binds families together, is love, and that’s the spirit of sportsmanship, so if we can take the joy in sports and leveraging it into real estate, because the purpose of real estate is to provide shelter for father, mother and children, so if there’s love and joy we have a very good family,” said Olukunle
He added that “a country like Nigeria with more than 250 ethnic groups and 250 million people can be divided along ethno-religious lines, but AFCON 2023 had the power to bring us together. At a time of growing hardship and insecurity in Nigeria, one in which there is real, deep mistrust and disillusionment among much of the population with the government, AFCON served as a reminder that there is something good that can come from the country. There is still something to celebrate.”
Packaged by Olanrewaju Agiri
