Mr Babajide Sanwo-Olu, the gubernatorial candidate of the ruling All Progressives Congress (APC) in Lagos State has disclosed his intention to deploy different marketing communication tools to engage Lagosians, as he seeks the residents’ consent for office, at the general elections, scheduled to hold next year.
Speaking to some Brands journalists at the Lekki Toll Gate, on Victoria Island, Lagos, recently, where he had gone for an on-the-spot assessment of the traffic situation in the area, the Lagos APC guber candidate, stated that he would deploy both the traditional and new media to ensure that pulses of Lagosians are constantly felt.
He described the day’s ‘mini marketing’ activation in that part of the city, as one of the ways he intends to constantly converse with those in that part of the city, and Lagosians, generally, and get a feedback.
“We’ve started tweeting to ask what are the challenges. And this is one of our demonstrations. We hope to continue with this so that Lagosians can converse with us. It would provide them the opportunity to have an unfettered access to us. It will also provide that opportunity for them to tell us those things they want us to improve upon and those they want us to change. Those are the conversations and that is what governance is all about,” he stated.
Sanwoolu described the evening activity, around the area as a simulation, designed to understand the traffic problem in the area, at that particular period, with a view to solving them.
“For us, what we are doing now is a simulation. It’s a simulation to see how much of the traffic backlog we can clear. For us, it’s a simulation to understand and have a first-hand feel of how we should solve the traffic problem of Lagos, especially in the evening part of the day.
“One of the things we are considering is how we can creatively extend these 12 lanes to 16 or 18, so that when vehicles are coming,they will have a lot of space to work with, and in the morning do there verse,” he stated.
Sanwoolu believes good governance can only be achieved if the people are involved. He stated that he hopes to achieve this by constantly engaging the people of the state, not only at political rallies, but through different channels of communication that would enable him feel their pulses.
Credit: tribuneonlineng.com
